Wednesday, 10 October 2018

Google rebrands AR stickers as Playground and adds new animations

Google announced a rebranding of its augmented reality stickers feature today, with the name changing officially to Playground as part of the Pixel 3 hardware event that just wrapped in New York City. Playground will now exist as a special mode within the Pixel camera, and it will algorithmically suggest new AR animations to fit the scene you’re in, regardless of whether you’re using the front- or rear-facing lenses. In addition to the rebranding, Google is launching four new packs of these AR animations and fittingly calling them “Playmoji.”
Initially announced last fall as AR Stickers, these virtual animations were similar to the lenses and filters that Snapchat popularized a few years back. But a key difference is that these are entirely in 3D and are deployed with a much smarter sense of spatial and object recognition, thanks to Google’s advances in artificial intelligence. Google launched Strangers Things stickers, as well as a pack for Star Wars during The Last Jedi theatrical run late last year.

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